Custom Website
Built to Convert
A professional, mobile-optimized website with hosting, SSL, maintenance, and SEO fundamentals — launching in 2–3 weeks with zero upfront cost.
Explore the full scopeEvery part.
A clear purpose.
The work behind your Starter plan. Open each area for the details, from the foundation to the ongoing support.
Ongoing SEO campaigns, Google Business management and AI SEO begin on higher plans.
See the differences01 / IncludedConversion-First DesignBuilt to Convert Visitors Into Customers — Not Just Look Pretty
- Custom website designed around your business goals
- Buyer intent mapping for every page
- Strategic CTA placement throughout
- Mobile-first responsive design
- Fast-loading performance optimized
- Professional copywriting structure
Every page is architected with a defined goal — get the visitor to call, book, or fill out a form. Layout, copy structure, button placement, and page flow are all deliberate choices based on how local customers behave when searching for a service provider.
Conversion-First Mapping — every page is mapped to a specific buyer intent stage, turning visitors into booked appointments and qualified leads
The thinking behind it
Most business websites are digital brochures — they look fine but don't actively convert visitors into customers. Our Conversion-First approach means every design decision is driven by data: where visitors look first, what makes them trust a business, and what triggers them to pick up the phone.
We map your customer's journey from first search to final action. Someone searching 'best dentist near me' gets a different experience than someone searching 'how much do dental implants cost.' Each page speaks directly to where that visitor is in their decision process.
02 / IncludedProfessional Hosting & SecurityEnterprise-Grade Infrastructure — Fast, Secure, Always Online
- Enterprise-grade hosting on Cloudflare Pages
- SSL certificate included and maintained
- 99.9% uptime guarantee
- Global CDN for fast delivery worldwide
- DDoS protection built in
- Automatic backups and redundancy
Your website runs on Cloudflare Pages — the same infrastructure used by Fortune 500 companies. This means your site loads fast from anywhere in the world, stays online even during traffic spikes, and is protected against the most common cyberattacks.
The thinking behind it
Google actively penalizes insecure sites, and visitors will not trust a website that browsers flag as 'Not Secure.' Your SSL certificate stays active, your security patches stay current, and your site stays protected — because a compromised site destroys both rankings and customer trust.
With a global Content Delivery Network (CDN), your website loads in milliseconds regardless of where your visitor is located. Fast load times directly impact your Google rankings and your conversion rate — every second of delay costs you approximately 7% in conversions.
03 / IncludedSEO FoundationBuilt-In Search Visibility — So Google Can Find You From Day One
- Title tags and meta descriptions optimized
- Proper header structure (H1, H2, H3)
- XML sitemap creation and submission
- Robots.txt configuration
- Google Search Console submission
- Local business schema markup (JSON-LD)
Every page launches with proper on-page SEO fundamentals: keyword-targeted title tags that appear in Google search results, compelling meta descriptions that drive clicks, and a clean header hierarchy that tells Google exactly what each page is about.
The thinking behind it
We create and submit your XML sitemap to Google — a roadmap showing every important page on your site. Combined with a properly configured robots.txt file, Google crawls and indexes your most valuable pages first, giving you a head start on ranking.
Your website includes Local Business schema markup — invisible structured data that tells Google your business name, address, phone number, hours, services, and service area. When implemented correctly, this can earn you rich snippets in search results: star ratings, business hours, and service details that dramatically increase click-through rates.
04 / IncludedMobile-First ResponsiveDesigned for Phones First — Because That's Where Your Customers Are
- Mobile-first design approach on every page
- Touch-friendly navigation and buttons
- Optimized images for all screen sizes
- Core Web Vitals optimized (LCP, CLS, FID)
- Tested across all major devices and browsers
- Click-to-call and tap-to-map functionality
Over 70% of local business searches happen on mobile phones. We don't build a desktop site and then shrink it — we design mobile-first, ensuring your most important content, calls-to-action, and contact information are immediately accessible on a 5-inch screen.
The thinking behind it
Google uses mobile-first indexing, meaning it evaluates the mobile version of your site to determine your rankings. A site that performs poorly on mobile will rank lower regardless of how good the desktop version looks. We optimize all three Core Web Vitals metrics that Google measures: Largest Contentful Paint (load speed), Cumulative Layout Shift (visual stability), and First Input Delay (interactivity).
Every button is sized for thumbs, every form is easy to fill on a phone, and every phone number is tap-to-call. We test across iPhone, Android, tablets, and all major browsers to ensure a flawless experience for every visitor.
05 / IncludedOngoing Maintenance & UpdatesYour Website Stays Current — We Handle All the Technical Work
- Monthly software and security updates
- Performance monitoring and optimization
- Broken link detection and fixes
- Technical support with 24-hour response
- Browser compatibility maintenance
- Uptime monitoring and alerts
Websites are not set-and-forget. Security vulnerabilities are discovered weekly, browsers update monthly, and Google's ranking algorithm changes constantly. We handle all of this so your site stays secure, fast, and ranking — without you lifting a finger.
The thinking behind it
Every month we run a full performance audit: checking load times, fixing broken links, verifying SSL certificates, testing forms, and ensuring every page renders correctly across all browsers. Issues are caught and fixed before they impact your customers or your rankings.
When something breaks — and eventually something always does — you have a dedicated team that responds within 24 hours. No ticket queues, no chatbots, no waiting. You email us, we fix it.
06 / IncludedAnalytics & TrackingKnow Exactly What's Working — Data That Drives Better Decisions
- Google Analytics 4 (GA4) full setup
- Conversion tracking configuration
- Form submission tracking
- Call tracking setup
- Quarterly traffic snapshot report
- Performance benchmarks established
We install and configure Google Analytics 4 — the latest version of Google's analytics platform — so you can see exactly how many visitors your site receives, where they come from, which pages they view, and what actions they take. No guessing, just data.
The thinking behind it
Conversion tracking tells you which marketing efforts are actually generating calls, form submissions, and customers. Without it, you are spending money blind. We set up goal tracking for every meaningful action on your site — phone calls, contact form submissions, direction requests, and more.
Every month you receive a clear, jargon-free traffic snapshot: total visitors, top pages, traffic sources, and conversion metrics. You will always know exactly how your website is performing and where your leads are coming from.
A plan for the work ahead.
What happens first, what continues, and how we keep the work moving.
- Phase 01Week 1
Discovery & Planning
- Discovery call to understand your business goals
- Brand review — colors, fonts, logo, voice
- Sitemap planning and page structure
- Competitor website analysis
- Content requirements outlined
- Phase 02Weeks 2–3
Design & Build
- Custom design mockups delivered
- Revision rounds until you are 100% happy
- Content integration and copywriting
- Mobile optimization and testing
- Form and contact functionality built
- Phase 03Week 4
Launch & Setup
- Website launched on your domain
- SEO foundation setup (sitemap, schema, meta tags)
- Google Search Console submission
- Google Analytics 4 installed and configured
- Conversion tracking activated
- Phase 04Every Month
Ongoing Maintenance
- Software updates and security patches
- Performance monitoring and optimization
- Broken link detection and fixes
- Monthly traffic snapshot delivered
- 24-hour technical support
The details, accounted for.
Keep this list handy when comparing proposals. These are the deliverables inside your plan.
- Custom Website Design
- Conversion-first, built for your brand
- Professional Hosting
- Cloudflare Pages, SSL, 99.9% uptime
- SEO Foundation
- Meta tags, schema, sitemap, Search Console
- Mobile-First Design
- Optimized for every device and screen
- Monthly Maintenance
- Updates, monitoring, broken link fixes
- Analytics & Tracking
- GA4, conversion tracking, quarterly reports
- Security & SSL
- DDoS protection, SSL, automatic backups
- 24-Hour Support
- Technical support with fast response

Built for real businesses.
Acorn Family Dental Care Dental
Starter, explained.
How long does it take to build my website?
2–4 weeks from kickoff to launch. Week 1 is discovery and planning, weeks 2–3 are design, revisions, and content integration, and week 4 is launch, SEO setup, and analytics configuration. We work efficiently without cutting corners.
Do I own my website?
Yes, 100%. You own all content, design files, and code. Your website is built on your domain with your branding — it is entirely your property. If you ever decide to move on, we transfer everything to you with zero friction.
What if I need changes after launch?
Minor updates — text changes, image swaps, small adjustments — are included in your monthly maintenance. Larger changes like new pages, redesigned sections, or additional features are quoted separately at fair rates so every change has a clear scope and price.
Is hosting included?
Yes. Professional hosting on Cloudflare Pages is included in your monthly package — SSL certificate, global CDN, DDoS protection, 99.9% uptime, and automatic backups. No separate hosting bill, no surprise renewal fees.
Will my website be mobile-friendly?
Every site is built mobile-first, not just 'responsive.' We design for phones first because over 70% of local searches happen on mobile devices. Your site will look and perform beautifully on every screen size — phones, tablets, laptops, and desktops.
Do you use templates?
No. Every site is custom-designed for your specific business, brand, and goals. We don't use WordPress themes, drag-and-drop builders, or cookie-cutter templates. Your website is built from scratch to convert your specific audience into your specific customers.
Can I add more services later?
Absolutely. You can upgrade to our Growth plan ($999/mo) which adds Google Business Management, Google Business Posts, Yelp Management, and SEO with keyword targeting, or our Professional plan ($1,499/mo) which adds unlimited keyword targeting and AI SEO for AI Overviews, ChatGPT, and Perplexity visibility. Upgrades are seamless — no rebuilding required.
How do handoff and ownership work?
Your website files, assets, code, and content are organized for clean ownership from the start. We document the build, hosting, access, and content structure so your business always knows what was created and how it is managed.
Your next chapter.
Let’s build it.
Tell us where your business is today. We’ll help you choose the scope that makes sense.
Talk about Starter
