Essential package 02 / 05

Local SEO & Map Pack
Started Right

Your website plus SEO, keyword targeting for up to 5 keywords, Google + Yelp management, 4 Google Business Posts a month, and monthly reporting.

Explore the full scope
01 / The scope

Every part.
A clear purpose.

The work behind your Essential plan. Open each area for the details, from the foundation to the ongoing support.

Before you choose

Includes up to 5 target keywords. Choose Growth for a wider service list; AI SEO starts with Professional.

See the differences
Inside your plan06 areas of expertise
01 / IncludedConversion-Focused WebsiteThe Foundation Everything Else Is Built On
What?s included
  • Professionally built, conversion-first website
  • Professional hosting — fast and monitored
  • SSL certificate and security maintenance
  • Mobile-first responsive design
  • Core Web Vitals optimization
  • Monthly maintenance and updates
Built around your business

Essential includes the same conversion-first website foundation as our Starter package. Every page is architected with a defined goal — get the visitor to call, book, or fill out a form.

The difference

Conversion-First Mapping — every page mapped to a specific buyer intent stage, so traffic turns into calls and form fills

The thinking behind it

Local SEO work only pays off if the site it sends people to actually converts. That is why the website is included at every tier rather than sold as an add-on.

Your site stays hosted, secured, and maintained for as long as you are on the plan, with no separate hosting bill.

02 / IncludedSEOTechnical, On-Page, and Off-Page SEO Included
What?s included
  • Technical SEO foundation and maintenance
  • On-page SEO for your core service pages
  • Off-page SEO signal cleanup and consistency
  • Title tag and meta description refinement
  • Header, image, and internal linking improvements
  • Monthly SEO priorities included in your report
Built around your business

Essential includes SEO across the technical, on-page, and off-page foundations your business needs to be understood by search engines and customers.

The thinking behind it

We keep the focus on the pages and signals that matter most: clean structure, helpful service content, fast pages, consistent local signals, and clear conversion paths.

Growth keeps this same foundation and widens keyword targeting from 5 keywords to 20.

03 / IncludedKeyword TargetingUp to 5 Keywords Targeted for Your Business
What?s included5 Keywords
  • Up to 5 keywords targeted
  • Keyword research and prioritization
  • Mapped to your core service pages
  • Local + service intent keyword coverage
  • Progress tracked in your monthly report
Built around your business

Essential includes keyword targeting for up to 5 keywords, chosen and prioritized around what local customers actually search for in your service area.

The thinking behind it

Five keywords is a deliberate starting scope. It concentrates the work on your highest-value services rather than spreading effort thin across terms that will not convert.

If your service list or coverage area is wider than five strong terms, Growth raises the cap to 20 keywords for $999/mo.

04 / IncludedGoogle + Yelp Account ManagementLocal Profile Management for the Places Customers Check First
What?s included
  • Google Business Profile management
  • Yelp account management
  • Service, category, and business information cleanup
  • Profile updates and local consistency checks
  • Local visibility priorities included in monthly reporting
Built around your business

Essential includes Google and Yelp account management so the two local surfaces customers check most often stay accurate and professionally maintained.

The thinking behind it

We focus on the core account details that affect trust and Map Pack visibility: services, categories, links, business information, and profile consistency.

Your monthly report keeps the work visible so you know what changed and what is next.

05 / IncludedGoogle Business Posts4 Google Business Posts Every Month
What?s included
  • 4 Google Business Posts per month
  • Brand-consistent promotional graphics
  • Offer, service, or seasonal post support
  • Ready-to-use posts for your Google Business Profile
Built around your business

Essential includes 4 Google Business Posts per month, giving your Google Business Profile steady visual and content support.

The thinking behind it

These posts can support services, promotions, seasonal campaigns, reputation moments, or profile updates.

Professional and Elite increase this cadence to 8 and 12 posts per month respectively, alongside AI SEO.

06 / IncludedMonthly Reporting & SupportClear Reporting on the Work and Priorities
What?s included
  • Monthly report on completed work
  • SEO, website, and local priorities
  • Next-step recommendations
  • Support for website and account questions
Built around your business

Essential includes a monthly report so the package is easy to inspect and understand.

The thinking behind it

The report keeps the focus on what was done, what matters now, and where the campaign should go next.

If you upgrade, Growth, Professional, and Elite carry the same reporting forward with wider scope.

02 / Working together

A plan for the work ahead.

What happens first, what continues, and how we keep the work moving.

  1. Phase 01Month 1

    Launch Foundation

    • Website planned, built, and launched
    • Website hosting and maintenance setup
    • SEO foundation started
    • Keyword targeting set up for up to 5 keywords
    • Google + Yelp account management begins
    • First 4 Google Business Posts delivered
    • Monthly reporting baseline prepared
  2. Phase 02Every Month

    Growth Execution

    • SEO: technical, on-page, and off-page
    • Google + Yelp account management
    • 4 Google Business Posts per month
    • Monthly report
    • Support for website and account questions
  3. Phase 03Upgrade Path

    Growth

    • Everything in Essential
    • Keyword targeting raised from 5 to 20 keywords
    • Wider footprint across services and service areas
    • Best Value tier at $999/mo
03 / At a glance

The details, accounted for.

Keep this list handy when comparing proposals. These are the deliverables inside your plan.

Website Included
Conversion-first build, hosted and maintained
SEO
Technical, on-page, off-page
Keyword Targeting
Up to 5 keywords
Google + Yelp
Account management included
4 Google Business Posts
Included every month
Monthly Report
Clear monthly deliverables
$0 Setup Fee
No upfront cost to start
Clear Deliverables
Written scope every month
Acorn Family Dental Care website project
Selected client work

Built for real businesses.

Acorn Family Dental Care Dental

178%Google clicks in 3 monthsFrom this client’s case study; results vary by project.
Explore the case study
Questions owners ask · 08 answers

Essential, explained.

What is included in the Essential package?

Essential includes a conversion-first website with hosting and maintenance, SEO covering technical, on-page, and off-page work, keyword targeting for up to 5 keywords, Google Business Management, Yelp Management, 4 Google Business Posts per month, and a monthly report — all for $599/mo with a $0 setup fee.

What is the difference between Essential and Growth?

Essential and Growth share the same feature set. The difference is keyword targeting scope: Essential targets up to 5 keywords at $599/mo, while Growth raises that to up to 20 keywords at $999/mo. If you offer several services or cover multiple cities, Growth gives you the wider footprint.

Does Essential include AI search visibility (GEO)?

AI SEO is not included on Essential. Professional ($1,499/mo) and Elite ($1,999/mo) add AI SEO for visibility on platforms like ChatGPT, Perplexity, and Google AI Overviews, on top of everything included in Essential and Growth.

Are there setup fees or hidden costs?

No. Essential is $599/mo with a $0 setup fee and clear monthly deliverables. The price you see is the price you pay each month — there are no hidden charges or surprise invoices, and your agreement documents deliverables, ownership, reporting, and renewal details up front.

Is the website really included, or is it an add-on?

It is genuinely included. Every Orrku Media plan from Starter through Elite includes a conversion-first website with hosting, SSL, and monthly maintenance. There is no separate build fee and no separate hosting bill on Essential.

How long until I see results from local SEO?

Most local businesses should think in months, not days. The first phase focuses on the website, SEO foundation, keyword targeting setup, Google + Yelp management, and reporting baseline. Compounding visibility depends on your market, competition, website history, and how much authority your business already has.

Is 5 keywords enough for my business?

It depends on how many distinct services you sell and how many cities you serve. Five keywords works well for a focused business competing in one primary area. If you have a long service list or a wide service radius, Growth at $999/mo targets up to 20 keywords and is usually the better fit.

What types of local businesses do you work with?

We specialize in local service businesses across Orange County and Southern California — dental practices, general contractors, painters, HVAC companies, restaurants, salons, and flooring companies. Our strategies are tailored to each industry's unique customer search behavior, competitive landscape, and conversion patterns.

Let’s make a plan

Your next chapter.
Let’s build it.

Tell us where your business is today. We’ll help you choose the scope that makes sense.

Talk about Essential