Dental / Project details
Acorn Family Dental Care
A new identity for an established practice. A clearer path for its next generation of patients.
Visit the live website (opens in a new tab)Acorn Family Dental Care (formerly Dr. Dailley's practice) was undergoing a rebrand as Dr. Teah Nguyen took over the established Berkeley practice. They needed a fresh website that maintained the legacy patient base while attracting new families. The site needed to communicate their comfort-focused approach, multilingual staff, and full range of cosmetic, general, and restorative services.
What we delivered
- Brand transition website design
- Online booking system integration
- Local SEO (Berkeley & East Bay)
- Google Business Profile optimization
- Service page content creation
- Patient review strategy
The story behind the project
Taking over an established dental practice is a delicate balancing act — you need to honor the legacy while signaling a fresh start. When Dr. Teah Nguyen acquired Dr. Dailley's long-running Berkeley practice in 2024, she rebranded it as Acorn Family Dental Care and needed a website that could bridge both worlds. Orrku Media designed a warm, patient-focused site with 24/7 online booking, then layered on an aggressive local SEO and content strategy targeting Berkeley, Oakland, Albany, and the broader East Bay. The results were dramatic: Google Search clicks jumped 178% (from 307 to 853 per quarter), impressions surged 212% (from 61.5K to 192K), and the practice's average position improved from 10.6 to 7.6 — crossing from page 2 to page 1. Most striking — 96% of all search traffic comes from people who had never heard of Acorn Family Dental before. Our blog strategy turned educational content about topics like halitosis and dental myths into a patient acquisition engine, with individual articles pulling hundreds of monthly visits. Combined with 100+ five-star Google reviews, the practice has become the most visible dental provider in Berkeley's digital landscape.
The decisions behind the design
- Fresh website design reflecting the new Acorn Family Dental brand identity
- Patient-friendly navigation with clear service categories (cosmetic, general, restorative)
- Online appointment booking integration for 24/7 scheduling
- Service pages for Invisalign, implants, whitening, veneers, and emergency care
- Local SEO targeting Berkeley, Oakland, Albany, and East Bay dental keywords
- Google Business Profile optimization — grew to 100+ five-star reviews
- Trust signals: before/after galleries, patient testimonials, multilingual staff highlight
The project.
In numbers.
178% click growth, 212% impression growth, and page 1 rankings in 3 months for a Berkeley dental practice. Website redesign, local SEO, and content strategy turned a rebranding practice into the most visible dentist in the East Bay.
- Click Growth
- 178%
- Impression Growth
- 212%
- From Page 2 → Page 1
- Page 1
- Non-Branded Traffic
- 96%
All project outcomes
- 178% increase in Google Search clicks — from 307 to 853 in 3 months
- 212% growth in Google impressions — from 61.5K to 192K
- Average position improved from 10.6 to 7.6 — jumped from page 2 to page 1
- 96% non-branded traffic — capturing patients who never heard of the practice
- 2,100+ daily impressions on Google Search
- 21% growth in new website visitors vs. previous quarter
- Blog content strategy driving traffic from high-intent health queries
- 100+ five-star Google reviews under the new Acorn Family Dental brand
- Online booking reducing front desk call volume
Acorn Family Dental Care: 178% click growth; 212% impression growth; Page 1 from page 2 → page 1; 96% non-branded traffic. Website Design, SEO, Branding by Orrku Media.
Where we started
- 307 Google clicks per quarter — stuck on page 2 (avg position 10.6)
- 61.5K impressions — low visibility for Berkeley dental searches
- Outdated website still branded under previous owner
- No online booking — all appointments via phone during business hours
The source.
In plain sight.
Google Search Console performance comparison supplied for the Acorn Family Dental account
- Comparison
- Three-month comparison shown in the attached Search Console export; exact calendar dates remain to be added from the source account
- Definition
- Click growth compares 853 clicks with 307; impression growth compares 192,000 impressions with 61,500
- Permission
- Client name and testimonial are published; written permission for raw analytics-image reuse is pending confirmation
- Limits
- Search Console reports search visibility and clicks, not booked-patient revenue or causal attribution
“I had a great experience working with Orrku Media for my dental office website. The team created a beautiful and professional site that really represents my practice well. Ram is extremely thorough, hardworking, and very responsive whenever I need updates or changes. Communication has always been easy and smooth, and their pricing is very reasonable. I highly recommend them.”
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