Dental / Project details
Peninsula Dentistry & Orthodontics
Twenty years of patient trust, translated into a website that reflects the care behind it.
Visit the live website (opens in a new tab)Dr. Kenneth Tran had built Peninsula Dentistry & Orthodontics through 20+ years of word-of-mouth referrals in Huntington Beach — a testament to his clinical skill but a liability in an increasingly digital market. With 5,000+ patients served and a loyal following, the practice had a strong reputation but an outdated online presence that didn't reflect the quality of care. New families in Huntington Beach were finding competitors first on Google, and the practice's unique differentiator — in-house orthodontics with no referrals needed — wasn't visible anywhere online.
What we delivered
- Custom website design & development
- Service page content creation (12+ pages)
- Before/after transformation gallery
- Local SEO (7 coastal OC cities)
- Google Business Profile optimization
- Blog content strategy & writing
- Insurance & financing page design
The story behind the project
Some practices grow through marketing. Peninsula Dentistry & Orthodontics grew through trust — 20+ years of word-of-mouth referrals in Huntington Beach, one patient at a time. Dr. Kenneth Tran, an NYU-trained dentist with an engineering background and VA hospital residency, had built something rare: a practice where most patients didn't find him on Google — they were sent by someone they trust. But in 2025, even the best referral-driven practices need a digital presence that matches their reputation. New families moving to Huntington Beach were searching online first, and competitors with flashier websites were capturing those patients despite offering less experienced care. Orrku Media built Peninsula Dentistry a site that honors what makes Dr. Tran different — the precision, the patience, the in-house orthodontics that eliminate referral hassles — while making the practice discoverable across 7 coastal Orange County cities. The before/after gallery, blog content, and structured local SEO now ensure that when someone searches for a dentist in Huntington Beach, they find the practice that 5,000+ patients already trust.
The decisions behind the design
- Modern website design reflecting Dr. Tran's precision-driven, patient-first approach
- Dedicated service pages for implants, veneers, Invisalign, orthodontics, and emergency care
- Before/after transformation gallery showcasing real patient results
- Local SEO targeting Huntington Beach, Fountain Valley, Westminster, and 4 additional cities
- Blog content strategy covering dental emergencies, implants, and aligners vs. braces
- Google Business Profile optimization — leveraging 48 reviews and 4.5★ rating
- Trust-building credentials section highlighting NYU education, VA residency, and 20+ years
- Insurance and financing page reducing phone call friction
The project.
In numbers.
Full website design, SEO, and content strategy for a 20-year Huntington Beach dental practice. Built a modern, referral-friendly site that showcases Dr. Tran's NYU credentials, 5,000+ patients, and in-house orthodontics — all without relying on ads.
- Years in Huntington Beach
- 20+
- Patients Served
- 5K+
- Cities Targeted
- 7
- Google Rating
- 4.5★
All project outcomes
- Modern, conversion-optimized website replacing outdated design
- Dedicated pages for every major service including in-house orthodontics
- Before/after gallery showcasing veneers, implants, whitening, and Invisalign transformations
- Local SEO coverage across 7 cities in coastal Orange County
- Blog content driving organic traffic for high-intent dental queries
- Online appointment booking reducing front desk call volume
- Improved Google Business Profile with structured review highlights
Peninsula Dentistry & Orthodontics: 20+ years in huntington beach; 5K+ patients served; 7 cities targeted; 4.5★ google rating. Website Design, SEO, Content Strategy by Orrku Media.
Where we started
- Outdated website that didn't reflect 20+ years of clinical excellence
- No dedicated service pages — patients couldn't find specific treatments online
- Zero blog content — missing organic traffic from dental health searches
- In-house orthodontics (a major differentiator) not visible anywhere online
“Dr. Tran and his team are just awesome. They know how to make you feel special.”
Your business could be next.
Let’s make something that works.