Dental / Project details
HB Dentist
Bring a trusted local practice into view, right when a new patient is looking.
Visit the live website (opens in a new tab)Despite Dr. Baldwin's 45+ years of clinical experience and a loyal patient base, HB Dentist's online presence wasn't matching the quality of care they provided. Their previous website was slow, not mobile-optimized, and lacked proper SEO structure. They were invisible on Google for key dental searches in Huntington Beach, losing potential patients to competitors with better digital marketing.
What we delivered
- Custom website design & development
- Local SEO & keyword strategy
- Google Business Profile optimization
- Content marketing & blog posts
- Review generation & reputation management
- Schema markup & technical SEO
The story behind the project
When Dr. Richard Baldwin approached Orrku Media in early 2025, HB Dentist was virtually invisible online despite 45+ years of clinical excellence. Over six months, we rebuilt their entire digital presence from the ground up — a custom Astro-powered website, aggressive local SEO targeting 12+ dental keywords, and a Google Business Profile strategy that grew their reviews from 200 to 500+. The result was a 156% surge in organic traffic and a doubling of new patient inquiries.
The decisions behind the design
- Complete website redesign — custom, fast-loading pages built with modern Astro framework
- Mobile-first responsive design optimized for patient experience
- Dedicated service pages for Invisalign, implants, whitening, veneers, and all offerings
- Comprehensive local SEO targeting Huntington Beach dental keywords
- Google Business Profile optimization with weekly posts and photo updates
- Schema markup implementation for rich results (LocalBusiness, Dentist, FAQ)
- Review generation strategy that grew their rating to 4.9★ with 500+ reviews
The project.
In numbers.
Comprehensive digital marketing for an award-winning Huntington Beach dental practice with 45+ years of experience. Full website redesign, local SEO, and Google Business Profile management resulted in page 1 rankings and a surge in new patient inquiries.
- Organic Traffic Increase
- 156%
- Google Reviews (4.9★)
- 500+
- Page 1 Keywords
- 12+
All project outcomes
- 156% organic traffic increase
- 2x new patient inquiries per month
- Page 1 rankings for 12+ competitive dental keywords
- 4.9★ Google rating with 500+ reviews
- Sub-2-second page load times
HB Dentist: 156% organic traffic increase; 500+ google reviews (4.9★); 12+ page 1 keywords. Website Design, SEO, Google Business Management by Orrku Media.
Where we started
- Page 5+ rankings for primary dental keywords in Huntington Beach
- ~25 new patient inquiries per month
- 2.8s average page load time on previous WordPress site
“Orrku Media transformed our online presence. We went from barely showing up on Google to being the top result for most dental searches in Huntington Beach. The new patient calls have been incredible.”
Your business could be next.
Let’s make something that works.